Elevate Bathurst
Finding your Cool in Bathurst
Elevate Bathurst was proud to be selected by Bathurst Regional Council to deliver the 2025/26 Summer Campaign – Bathurst Is Cool, a destination campaign positioning the region as a refreshing and unexpected summer escape.
Built around the invitation to Find Your Cool in Bathurst, the campaign celebrates the many ways visitors can experience the region -from shady heritage streets and cool-climate wines to local waterways, mountain trails and vibrant local hospitality. It’s a story about rediscovering what summer can feel like when space, fresh air and creativity shape the experience.
More than a campaign, Bathurst Is Cool is an open invitation to explore a region where heritage meets new energy and where slow summer days stretch into star-filled nights.
From lakes at dawn and vineyard afternoons to laneways, local makers and evenings cooled by mountain air, Bathurst encourages visitors to slow down, explore and find their own version of cool in Bathurst.
Elevate Bathurst
Elevate Bathurst is about telling the story of a place shaped by history, culture, and opportunity.
Bathurst is Australia’s first European inland settlement, with a rich colonial heritage, a proud gold mining history, and a strong ongoing connection with the Wiradjuri people. Elevate Bathurst acknowledges and respects their culture and contribution to the region’s story.
The region is world-renowned for Mt Panorama/Wahluu, a site of international car racing fame. But it is so much more—an extraordinary landscape, a place of natural beauty, recreation, and cultural significance. From heritage streetscapes and historic sites to thriving businesses and vibrant villages, Bathurst is where the extraordinary hides in the everyday.
Elevate Bathurst is more than a brand. It is a place identity—grounded in the landscapes, history, and community spirit that make Bathurst unique. Through placemaking and place branding, we honour the past while creating opportunities for the future.
Bathurst is a region of opportunity:
- A place to live – a thriving community where lifestyle, ambition, and culture meet.
- A place to visit – from Mt Panorama/Wahluu and gold mining heritage to festivals, galleries, museums, food and drink experiences and retail delights
- A place to study – a hub for learning, ideas, and innovation.
- A place to invest – with growing business, tourism, and entrepreneurial opportunities.
Elevate Bathurst works with industry, community, and government to shape a shared narrative—one that respects history, celebrates cultural diversity, and positions Bathurst as a place of enduring opportunity.
Study Bathurst
Bathurst is a place where curiosity meets opportunity. Just a three-hour drive from Sydney and Canberra, the region offers a complete education journey—from early learning through to world-class higher education and vocational pathways.
Children can begin their journey in quality pre-schools and early learning centres, then move through a wide choice of public and private schools, all dedicated to nurturing curiosity, creativity, and ambition.
At the tertiary level, Bathurst is home to Charles Sturt University, a leader in regional higher education, and the Western Sydney University School of Medicine Rural Program, preparing the next generation of doctors. Together with Skillset, which provides vocational training, apprenticeships, and hands-on career opportunities, Bathurst ensures that learning is accessible and practical at every stage of life.
Study Bathurst celebrates this unique mix of early learning, academic excellence, and industry connection. Here, education is more than study—it’s about community, opportunity, and a pathway to a confident future.
As part of Elevate, Study Bathurst links with Oberon, Blayney, and Lithgow to highlight the diverse opportunities for study, training, and personal growth across the Central West. Whether you are local or arriving from further afield, Study Bathurst is where ambition can grow, from first steps to lifelong learning.
Invest Bathurst
Bathurst is a place of opportunity, shaped by history, industry, and ambition. Just a three-hour drive from Sydney and Canberra, it is strategically located for business, industry, and tourism growth. From the gold rush to today’s thriving sectors—advanced manufacturing, technology, tourism, and agribusiness—Bathurst is ready for investment that builds on its strengths and future potential.
Invest Bathurst supports businesses, entrepreneurs, and investors by providing insights, connections, and opportunities across the region. Through collaboration with industry, government, and community, we ensure that investment contributes to sustainable growth, local prosperity, and shared success.
As part of the Elevate network, Invest Bathurst connects Bathurst with Oberon, Blayney, and Lithgow—creating a wider region of economic opportunity, innovation, and growth. From iconic destinations like Mt Panorama/Wahluu and heritage precincts, to emerging developments in tourism, retail, and industry, Bathurst is ready for those who want to build, grow, and thrive.
Live Bathurst
Bathurst is a place to call home—where lifestyle, culture, and opportunity come together. Just a three-hour drive from Sydney and Canberra, it offers the perfect balance of small-town charm with big opportunities.
Live Bathurst celebrates the quality of life in the region, from community events and recreational activities to museums, food and drink experiences, retail delights, and outdoor adventure. Living in Bathurst means joining a connected, welcoming community that values heritage, embraces innovation, and looks confidently to the future.
Closely connected with Oberon, Blayney, and Lithgow as part of the wider Elevate network, Bathurst is at the heart of a region rich in opportunity. Whether you are seeking career growth, education, or simply a place to belong, Live Bathurst invites you to experience all that the region has to offer—and to make it part of your story.
Interested in being part of our evolving projects?
Contact our Elevate team today to find out what opportunities are available to join our future initiatives.
Yinaagalangbu, gibirbangbu, buraaygalangbu gawaymbanhadhu nginyalgir Wiradjurigu ngurambanggu.
Ladies, gentleman and children welcome to Wiradjuri and to country.